Optimal inventory replenishment policies for deteriorating items with preservation technology under the effect of advertisement and price reliant demand

In an ever-competitive business world, it becomes crucial for a company to sustain itself its gradual growth and success. It is equally significant that losses due deterioration in the case of variable demand are also controlled market filled with intensifying competition technological advancement. To compensate, preservation technology investment (PTI) viewed as viable option mitigating deterioration-related losses. The impact advertising pivotal factor product category being marketed. present research, therefore, proposes bridge this gap by suggesting practical method address technology. considered be sensitive towards price advertisement. Further, maximise overall profit, study performs joint optimisation selling price, technology, cycle length. Numerical examples graphical representations presented along sensitivity analysis reveal model's strength. As research tools, Solver Mathematica employed perform required analysis. findings suggest better performance developed model when compared traditional framework. applies perishable produce whose effective management satiate customers fetch profits organisation.